“Graphic design isn’t one job. It’s 20!” From digital to print and everywhere in between you will be the creative fire behind that fuels the visual impact of large and small brands alike. Embarking down the creative road in the marketing world takes a significant time commitment but has tremendous rewards. The opportunity to be creative on a daily basis will push you through the long hours and tight deadlines because you love what you do. A designer needs to have a multifaceted skill set to succeed in the agency world. You need to be creative, a sales person, understand finance and budget, understand the world of print, understand the world of digital, UX, website design, product packaging etc. This career choice can lead to many different positions throughout the agency such as an art director, creative director, product designer… You will be met with constructive criticism on a daily basis and this fuels you to push your creative limits. Coffee is your best friend and leaving the office after dark is a regular occurrence. You will interact with almost every department within the agency from client managers, art directors, web developers, strategy etc. All information flows to you in order to create the visual impact the clients are looking for. It is essential to hone your skills and constantly push your creative boundaries to ensure you are not trapped in a creative box and churning out the same designs client after client. Creative design is an essential piece to EVERY campaign, ad, product, brand, website etc. You could be designing the packaging for the next big product launch or the user interface for a new tech startup, either way when you get to see your designs out there in the world it makes the long hours worth it….don’t stop to revel in your awesomeness for too long, deadlines are fast approaching!!!

“You’re a connector — you’re super close with the new business team, the creative team and client services.” You are forward-thinking and thrive on anticipating future trends and the success of a product, service or band. You love data and research and are able to draw strategic cues and directions from extensive data points. Pulling together all elements throughout the agency such as SEO, web design, graphic design, social media, copy writing etc. are all in a days work to ensure the client has a consistent and cohesive strategy. You are passionate about turning ordinary businesses into meaningful brands. Daily status meetings with the client service team and creative team are a staple for you. Similar to the creative stream, coffee is one of your best friends. Daily tasks include writing creative briefs for the design team; creating presentation decks; looking at and analysing visual cues, trends and conventions; making sense of brainstorm sessions with the design team and writing that down in a coherent way; logistics, planning and thinking about where and how you’re going to do a briefing; conducting and attending consumer research; analysing consumer research, plus much more. There’s nothing better than seeing an idea come to life – it’s great to walk around a supermarket and think “I did that”

“Work hard, play hard” You are the liaison between internal teams and the client. The work itself gets crazy and hectic with so many moving parts to meet client deliverables, and “emergencies” that can’t be avoided. You love scoping new work, which involves appraising tenders and deciding whether your agency has the right skillset to help solve a business’s problem. Relationship building is your strong suit and adhering to deadlines is an obsession. You are hyper-organised, a problem solver, a good negotiator and an even better communicator. Above all, having energy and enthusiasm are really important, at the same time as being able to keep a cool head on those manic days.